Gang of Four Launch Pledgemusic Campaign for New CD 'Content' ~ BrooklynRocks: NYC Music Blog

Friday, April 16, 2010

Gang of Four Launch Pledgemusic Campaign for New CD 'Content'

Post-punk band Gang of Four are readying the release of their first set of new songs since 1995's Shrinkwrapped with a Pledgemusic campaign to support the release of their new album Content.

Pledge gifts range from signed CDs, limited edition white label LPs and hand-written lyrics to a private concert, copies of the band's first show (Leeds '77) and Andy Gill's mixing services.


Here is Andy & John's posting from the band's MySpace page:

"Making an album, you focus on the creative process, on exactly what you want to do and how to get there. Jon and I have been working on this new material for three years. It’s only as we came close to the end of the process that we began to think in practical terms, about how to make our music available. The traditional route, via the majors, doesn’t make sense any more. In fact, the whole architecture of the music industry doesn’t make sense any more. Record companies are taking more than ever before from artists and giving less than ever before to the people who want to listen to their music.

We decided to work with Pledge Music as a direct and innovative way to get our music out there. Towards the end of the summer, the album will be released and sold in record shops and as a download, but Pledge Music makes it possible for Gang of Four aficionados to get involved ahead of the release and to get a deeper insight into the making of the album and our ongoing work, through special pages on the site with daily updates of videos, gigs, conversations, demos, rough mixes, previously unreleased songs from the archives, and also words and photos.

We look forward to seeing you at our forthcoming gigs."

Andy and Jon

Gang of Four