To celebrate the 100th anniversary of Converse shoes, Converse brought together Pharrell, Julian Casablancas and Santogold to create an original full-length track. The song is available as a free download on Converse's website.

According to MTV, Santogold, aka Santi White, said that the track is heavily influenced by Pharrell and that it’s not a case of selling out. "It's like one of the main ways to get our music heard now and so it's stupid for artists to shy away from that.”