Are Video Games the Future of the Music Industry?

Every year there seems to be another gloom-and-doom article on the decline of the record industry (below is a snippet from an '07 WSJ article).

"In a dramatic acceleration of the seven-year sales decline that has battered the music industry, compact-disc sales for the first three months of this year plunged 20% from a year earlier, the latest sign of the seismic shift in the way consumers acquire music."

If the CD is dead and iTunes has trained consumers to buy single tracks rather than full-length CDs, maybe Rock Band and Guitar Hero are on to something.

There seemed to be a bit of shock a week or so ago that Guns N' Roses was releasing a new track ("Shackler's Revenge") via Rock Band 2. I'm not too shocked as I was reading a recent Ad Age article that stated that all but one of the bands that have songs on Guitar Hero III saw a 100 - 300% increase in sales of that track. One of the cited example was that Alice Cooper's "School's Out" sold 12,000 copies in a one week period last December which the article says was a 453% increase. I guess it is unlikely that the full length School's Out CD sells anywhere near that number of copies.

As an old Alice Cooper fan, the question becomes "What becomes of the other 8 tracks on this disc? Does a great album fade away into one hit single?"

Over the past few years, I've met a number of musicians who have licensed new music to "Grey's Anatomy", "CSI", etc. If Guns N' Roses start a trend and Guitar Hero and Rock Band become the next vehicle to release new music, CDs might end up being nothing more than a compilation of previously released singles (though licensing issues will probably prevent this from happening).

It looks like a crazy time to be in the music industry...

Postscript: If 62 of the 63 bands on the Guitar Hero III game saw a 100+% increase in sales of their single, anyone want to guess which band sucks and will never get invited onto another video game? (The article didn't include the answer so all I can do is guess as well)

Thoughts and Impressions on Harmonix's Rock Band for the Wii

I was a heavy videogamer growing up but it has only been the last few years that I have been getting back into gaming. I have had a PS2 for about two years and got Guitar Hero III for my birthday this past January. Guitar Hero was the end-all, be-all for a few month...until I mastered the songs. The game loses some of its novelty when the only challenge is ensuring that I can still hit 100% of the notes on the same core 42 songs. Unfortunately, the majority of the bonus songs don't hold my attention as I have never heard of most of the bands (Nast, Gallows, LA Slum Lords, etc.) While I still play the game every now and then, Cars: Mater-National (I have a 4 year old) has taken over the PS2.

I got invited to try Rock Band for the Wii a few weeks ago (the Wii version was released earlier this month) and it was honestly head-and-shoulders above Guitar Hero. Admittedly, the the Wii is a nicer machine than the PS2 (512MB of RAM vs 32 MB, for starters) but I was really impressed with Rock Band's game play. Rock Band allows you to pick from vocals (which are scored based on vocal pitch), bass guitar, lead guitar and drums. Difficulty levels can be set for each individual instrument. I went for the guitar and Rock Band's Fender Stratocaster replica felt more like a real guitar and less like a toy. Compared to the Guitar Hero guitar, the buttons are part of the fret rather than raised above the fret and there is also an effects switch that allows the user the ability to toggle effects like flange, echo, etc.

Anyway...aside for listening to my younger brother attempt to sing, it was a really cool experience. I didn't get a chance to try the drums but I liked watching the action on them - I was told that the Rock Band drum kit is designed to simulate the movements of a real drummer and it is especially cool that the drummer has the opportunity to play some free-form fills as part of a song.

The soundtrack on the initial disc seemed a bit more diverse than the Guitar Hero soundtrack (I'm to the point where I can't stand to be in the room if someone is playing "Slow Ride" on Guitar Hero). The disc that we were playing had tracks that ranged from classic rock (Deep Purple and Blue Oyster Cult) to modern rock (Foo Fighters and The Clash). I have been intrigued by reading that one can now buy full albums to play on Rock Band. The initial albums have ranged from The Pixies (Dolittle, of course) to Judas Priest (Screaming for Vengeance).

Rock Band is certainly a major step forward in video gaming.

Links:
Rock Band Official Website